DRAFT, not yet in force. This policy has not been reviewed by a lawyer and must be checked before launch. Everything in [square brackets] is a placeholder to confirm.
Last updated: [date]
Who we are
Say It SEO is a service built and run by Digital Blocks ([legal name and address]). In this policy, “we” and “us” mean Say It SEO. If you have a question about your information, email [email protected]. Our privacy contact is [name or role].
Your calls are recorded and transcribed
Say It SEO works by phone. When you call your Say It line, or we call you, the call is recorded and turned into a written transcript. We use the transcript to write your articles and to keep notes on what you’ve already told us, so we don’t ask twice. Anything you say “skip” to, or mark as private, is kept out of your articles.
Please don’t share other people’s personal details on a call. [Confirm: how we tell callers the call is recorded at the start of each call.]
What we collect
- Sign-up details: your name, business name, website (if you have one), mobile number, email address and the times you’d like us to call.
- Calls: call recordings, transcripts, call times and lengths.
- Your content: your topic list, the articles we write for you and the notes we keep about your business (for example your speciality and service area).
- Billing: your plan and payment history. Card details are handled by Stripe; we never see or store your full card number.
- Website use: basic technical information such as log-in records and [confirm: analytics, if any, and cookies used].
How we use it
- To research your topic list, run your calls and write your articles.
- To email you your articles and send you texts about your calls.
- To bill you for your plan.
- To keep the service working and secure, and to answer your questions.
We don’t sell your information. [Confirm: whether recordings or transcripts are ever used to improve the service, and how customers can opt out.]
Who helps us run the service
We use a small number of other companies (“processors”) to provide the service. They only get the information they need to do their part. [Confirm the final list, what each receives and where each stores data.]
- Retell AI: runs the phone calls (the AI interviewer), records them and produces the transcript.
- OpenRouter / Anthropic: the AI models that write your articles from your transcripts.
- DataForSEO: search research for your topic list (what people search for about your trade). [Confirm what we send, e.g. trade, service area and website.]
- Stripe: payments and billing.
- Email provider [TBC]: sends your articles and account emails.
- [Text message provider, if separate: TBC]: sends texts about your calls.
- [Hosting provider and server location: confirm]: hosts this website and your account.
Some of these companies may store or process information outside [your country / Canada]. [Confirm the countries and the safeguards in place.]
How long we keep it
- Call recordings: [retention period].
- Transcripts, notes and articles: [retention period].
- Account and billing records: [retention period, including any legal minimum for tax records].
If you cancel, [confirm: what happens to your data and how long deletion takes]. You can ask us to delete your recordings and data at any time by emailing [email protected].
Your choices and rights
You can ask to see the information we hold about you, correct it, or have it deleted. You can say “skip” to any question on a call, and mark any topic as private. [Confirm the privacy laws that apply (for example PIPEDA, Quebec’s Law 25, or others for customers outside Canada) and any rights specific to them.]
Changes to this policy
If we make important changes, we’ll email you before they take effect. [Confirm notice period.]