Articles
On SEO, AI answers and getting found locally, in plain English.
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How AI search is changing local SEO (and what still works)
Google’s AI Overviews and tools like ChatGPT now answer many questions before anyone clicks. Here’s what that means for a local business, and the few things that still decide who gets the call.
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Why AI-written content isn’t enough anymore (and what to add instead)
AI can write a decent article in seconds, which is exactly why a decent article no longer stands out. Here’s what search engines and readers look for instead, and how to add it without writing for hours.
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How to get your business mentioned in AI answers
When someone asks ChatGPT or Google’s AI for a recommendation, a few businesses get named. Here’s how those answers come together, and practical steps to make yours one of them.